Meta charges businesses per 24-hour conversation,
which includes all messages exchanged between
a business and the customer.
Finally, here’s a straightforward and precise strategy to forecast
your marketing expenses with WhatsApp Pricing Calculator.
You can now prioritize your campaigns and reveal potential ways
to cut costs and save spend.
Free utility templates in the
customer service window
A WhatsApp user sends you a message asking when the package they ordered will be delivered. You can respond for free within the customer service window using any non-template message, such as a text message, or a utility template message, and neither would incur a charge.
Respond within 24 hours
Businesses can respond to a user with a free-form message within the 24-hour window. To avoid additional charges, respond promptly and minimize opening new sessions beyond the window.
Send templates with considerations
Sending a template message incurs a charge unless sent in an active conversation of the same category. Multiple templates of the same category in an open conversation won't add charges. Be intentional when sending templates.
Leverage free entry points
Conversations are not charged when your customers contact you using call-to-action buttons on ads that click to WhatsApp or Facebook Page call-to-action buttons, Last for 72 hours.